From: Tech Image for Firefly Energy
Contact: Dave Reiners (847) 2790022
ext. 233
Dave.Reiners@techimage.com
Firefly Energy Unveils First “Oasis” Truck Batteries
Battery to ensure a comfortable refuge for highway truckers seeking long runtime powering of
sleeper cab accessories
Peoria, IL – October 29, 2007 – Firefly Energy Inc. (
www.fireflyenergy.com), the Peoria, Illinoisbased
leader in developing next generation carbon and graphite foam batteries for commercial
and military markets, announced today that the first preproduction
versions of its BCI Group 31
truck battery – to be marketed under the new name “Oasis” – will be available for review and
testing during the first quarter of 2008.
The company said its Oasis battery will primarily be utilized when the truck’s diesel engine is
turned off, and provide up to 50 percent longer runtimes
than competitors when powering
accessories which collectively make up a truck’s “hotel loads.” This newly branded battery will be
unveiled by Firefly Energy at its firstever
tradeshow appearance at Booth 1100 of the SAE
Commercial Vehicle Engineering Congress and Exhibition (ComVec), Oct. 30Nov.
1, 2007, in
Rosemont, IL.
“Antidiesel
engine idling regulations will soon become pervasive across the nation, and better
battery performance will be crucial in contributing to trucker safety, comfort, and productivity,”
said Ed Williams, chief executive officer of Firefly Energy. “Our Oasis battery will help ensure
truck drivers maintain a comfortable haven for their rest periods”
Earlier this month, Firefly Energy announced the commencement of its BCI Group 31 battery
development program. Battery Council International (BCI) provides standardized definitions for
physical dimensions of a wide variety of batteries, and the Group 31 size battery is a broadlydeployed
battery type in trucks. Initial availability of the battery will be in the summer of 2008,
with full production of the Oasis battery scheduled for the fourth quarter of 2008.
Through its development program, Firefly Energy is responding to truckingrelated
regulations
soon taking effect in the State of California and across the nation. On January 1, 2008, diesel
trucks operating in California face a fiveminute
idling limit. Traditional batteries will now be
challenged by the severe strain of trying to support a trucker’s various hotel loads (air
conditioning, TVs, etc.) which were previously powered by diesel engine idling. The result will be
premature battery failure, since traditional lead acid batteries cannot easily withstand repeated
deep discharging.
Firefly Energy’s Oasis battery will have a sealed valveregulated
design. The primary
characteristic of the first Firefly Energy lead acid battery is the inclusion of a high surface area,
noncorrodible
and light weight carbon foam material. Firefly Energy’s 3D carbon foam
unleashes the high power potential of lead acid chemistry which was impossible to achieve in
the past. This technology not only reduces the lead content making the batteries smaller and
lighter, but additionally enables faster, deeper and more reliable discharges and recharges. This
significantly extends the battery’s life, makes it more environmentally friendly, and less
expensive than lithium and nickel battery chemistries.
The company said conventional deepcycle
lead acid batteries used in trucking start showing
sizeable performance dropoff
after some 200 deep discharge cycles.
Mil Ovan, Firefly Energy Senior Vice President and CoFounder,
said that the Oasis brand was
developed because of the strong fit of the Firefly carbon foam technology to the world of
commercial trucking. “What does the truck’s sleeper cab mean to a driver who just finished a 14
hour shift, arriving at a Palm Springs California truck stop on a hot August night, and it’s still 95
degrees outside? Undoubtedly, it’s his oasis” Ovan said. “The greater run time and consistent
performance of Firefly’s coolerrunning
foam battery will enable truckers to get a comfortable
night’s sleep for the next day’s drive. A rested driver is a safe driver”, Ovan concluded.
The Oasis battery will be valuable in trucking because it will offer continuous power through the
discharge process, a fast recharge to 100 percent capacity, excellent vibration resistance and
greater coldstarting
capabilities. Typical battery life is extended since sulfation is reduced. When
tested in cold weather extremes at minus 20°C, the batteries were capable of delivering above 65
percent of their rated “room temperature” capacity compared to 20 percent or less for standard
Group 31 batteries. This can help minimize alternator damage incurred while attempting coldweather
engine starts when batteries are low.
Additional characteristics of the Oasis battery include:
Energy Density – Because the Firefly design utilizes an efficient highsurface
area foam, more of
the available chemistry can be engaged, leading to greater efficiencies in weight and size.
Heat dissipation – Batteries with carbon foam electrodes instead of heavy lead plates are able
to transfer heat out of the battery as rapidly as it is generated. Operating heat of the battery is
lower, is also generated more uniformly, and is dissipated more rapidly, resulting in longer battery
life in many applications.
Vibration resistance – The low mass of Firefly’s 3D cells along with the better retention of the
chemistry within the pores of the foam help make the Oasis battery more resistant to vibration.
About Firefly Energy, Inc.
Firefly Energy (
www.fireflyenergy.com) is a Peoria, Illinoisbased
battery technology company
developing a portfolio of next generation lead acid battery technologies, enhancing lead acid
battery performance for major portions of the $30 billion worldwide battery marketplace. Firefly’s
first innovation, the carbon foambased
battery technology, can deliver a unique combination of
high performance, extremely low weight and low cost, all in a battery which utilizes the best
aspects of lead acid chemistry while overcoming the corrosive drawbacks of this same chemistry.
This product technology delivers to battery markets a performance associated with advanced
battery chemistries (Nickel Metal Hydride and Lithium), but for onefifth
the cost, and can be both
manufactured as well as recycled within the existing lead acid battery industry’s vast
infrastructure. The company is backed by multibillion
dollar product companies such as
Caterpillar (
www.caterpillar.com NYSE: CAT), BAE Systems (
www.baesystems.com London
Stock Exchange over the counter symbol: BAESY), and Husqvarna (
www.husqvarna.com Other
OTC: HSQVY.PK). Additional investors include Chicagoarea
Venture Capital firm KB Partners (
www.kbpartners.com), and the State of Illinois’ Illinois Finance Authority,
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